Maccapani: the Margherita Missoni brand managed by Drop | e-business & love!

More than a simple fashion brand, Maccapani is configured as an emancipation project, offering a modular wardrobe, suitable for any moment of the day. Elastic fabrics, enveloping colors and printed like tattoos on the skin define the collection, made up of garments that embrace versatility and dynamic elegance.

In its debut in the world of eCommerce with the launch of its first collection, Maccapani relied on the commerce provider Drop | e-business & love!, active for more than 20 years in the sector and part of the Horsa group.
The brand was looking for a technology partner to guide them through the operational challenges of eCommerce, while offering essential strategic support for its growth.
Drop also plays a crucial role in expanding Maccapani's digital presence through strategic collaboration with marketplaces, significantly enhancing the brand's visibility and accessibility, and opening new ways to reach a broader audience.

Born under the distinctive sign of lilac, Maccapani reveals the lesser-known side of Margherita's paternal family. Precisely for this reason, Drop and Maccapani have outlined ambitious objectives that go beyond mere turnover growth. In the foreground is the prospect of expansion into new markets, underlining the brand's desire to cross borders and reach new global horizons. This momentum towards expansion reflects Maccapani's aspiration to become a recognized and established name among women around the world, becoming a symbol of style and empowerment.

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— 7 February 2024