Lenovo Race of Champions: successful online sales for Ducati and Drop

The World Ducati Week has for years been the most eagerly awaited event for Ducatisti from all over the world, and this year too it did not disappoint expectations. The event, held from 26 to 28 July, offered a rich and varied programme: free practice sessions, parades, riding sessions, concerts and engaging activities, allowing participants to fully immerse themselves in the Ducati universe, interacting with champions and sharing their passion for two wheels.

The most eagerly awaited moment was undoubtedly the Lenovo Race of Champions, the competition held on Saturday afternoon, where the best Ducati riders, including Francesco Bagnaia, Enea Bastianini and Marc Márquez, challenged each other on the Misano track, riding the new Panigale V4 S, specially prepared for the occasion.

Since 2020, we have been working alongside Ducati in the management of eCommerce and, this year, for the Borgo Panigale manufacturer, we created and managed the ROC section of the online shop. By accessing the dedicated area, a selection of passionate customers were able to choose from the motorbikes that competed in the Lenovo Race of Champions, thus bringing a true collector's item to their garage. 

The autographed Lenovo Race of Champions motorbikes are authentic collector's items in racing configuration, personalised with the liveries of the various Ducati riders and with the steering head branded with the rider's logo and name. 

Once again, the motorbikes offered for sale were all assigned in a very short time, proving that fan passion travels as fast as Ducati motorbikes.

— 1 August 2024