Drop & TextYess: the partnership that redefines e-commerce sales on WhatsApp

The collaboration between Drop | e-business & love!, a commerce provider within the Horsa Group, and TextYess, a platform leveraging artificial intelligence to transform WhatsApp into a powerful sales and customer service tool, is moving in this direction.

The integration of these two solutions aims to revolutionize the customer experience by combining Drop's technological ecosystem with TextYess's advanced smart messaging capabilities. The result? A more effective, automated sales channel capable of increasing conversion rates through real-time, personalized interactions.

Drop is a key partner for businesses looking to enhance their online presence with advanced digital commerce strategies. The company specializes in consulting, developing, and managing critical technological systems for today's and tomorrow's e-commerce landscape. Thanks to its ability to harmonize technology, data, and strategy, Drop has earned prestigious industry accolades, including:

• The title of "Champion of Growth 2025" from La Repubblica Affari & Finanza
• Recognition in the "Leaders of Growth" list by Il Sole 24 Ore

TextYess is an Italian 360° WhatsApp marketing solution, specifically designed for the e-commerce sector.
Its key features include:

• AI Shopping Assistant – Trained in real-time on the website, it responds 24/7 in any language, handling all customer inquiries.
• Outbound Automations – Seamlessly integrated with CRMs for sending automated messages, including abandoned cart recovery, win-back campaigns, review requests, and tracking updates.
• Broadcast Campaigns – Large-scale delivery of targeted promotional campaigns.
• Advanced Analytics – Tracking key metrics such as revenue generated, orders, conversion rates, as well as qualitative and quantitative AI-driven conversation insights.

The AI Assistant converts, on average, 10% of chats into purchases, while marketing activities achieve an ROI of at least 13x. Additionally, seamless integration with CMS platforms like Shopify ensures instant synchronization with product catalogs and user data, simplifying implementation for e-commerce businesses.Drop clients, including Chiara Boni and Cult, have adopted TextYess solutions with tangible improvements in sales performance:

• 5% conversion rate, confirming the power of WhatsApp interactions.
• 40x ROAS, achieved through targeted broadcast campaigns, smart automation, and constant engagement.
• 4,000+ conversations handled in 30 days, ensuring fast and effective customer support.
• €17,000 generated on autopilot, optimizing automated sales processes with the AI Shopping Assistant.
• 500 abandoned carts recovered, using personalized messages based on purchase history and user data—avoiding generic communication.

Thanks to this strategic partnership, businesses can harness WhatsApp as a powerful, automated sales channel, reducing operational overhead, enhancing user experience, and boosting conversion rates.

The AI-driven capabilities of TextYess, combined with Drop’s robust technology infrastructure, enable the creation of a seamless and personalized communication flow, adapting dynamically to each customer’s behavior and preferences.

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Article published on Engage.it  

— 13 March 2025