Drop launches a partnership with SAP Emarsys for AI Marketing and automation

The goal of this collaboration is to support brands in integrating innovative digital strategies powered by artificial intelligence and data-driven marketing automation. Companies can enhance the customer experience by leveraging AI to deliver personalized and engaging interactions across all channels.

SAP Emarsys is a platform designed for marketers, providing advanced tools to develop and manage large-scale personalized engagement campaigns using AI. With its capabilities, brands can reach customers wherever they are, ensuring relevant and consistent communication. AI-driven insights and advanced analytics enable a deep understanding of customer behavior, allowing for targeted strategic decisions.

With SAP Emarsys, brands can:

• Precisely segment audiences using machine learning and predictive analytics.
• Create personalized omnichannel campaigns across email, web, SMS, digital ads, mobile, and other touchpoints for a seamless and cohesive experience.
• Optimize marketing strategies and measure campaign impact on revenue, maximizing ROI.

Drop supports the growth of digital ecosystems, guiding companies towards a fully integrated business vision that goes beyond traditional e-commerce. Together with SAP Emarsys, it helps brands unlock the potential of AI-powered marketing and automation.

Through AI-driven marketing strategies, businesses can personalize content based on customer data and behavior, increasing campaign effectiveness. Automation enables real-time campaign activation, leveraging behavioral triggers and intelligent insights to improve engagement and accelerate return on investment.

This partnership strengthens Drop’s role as a strategic partner for luxury and fashion brands. Additionally, through collaboration with the Horsa RUN team—an industry leader in the SAP partner ecosystem—Drop contributes to creating an environment where technology and innovation come together to elevate digital performance.

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Pambianconews' article 

— 27 February 2025