Drop and IBSA Italy: Digital Innovation in Pharma with "IBSA for You"
In the pharmaceutical industry landscape, the adoption of digital solutions is becoming a priority to ensure operational efficiency and enhance the customer experience
An emblematic example of this evolution is the collaboration between IBSA Italy and Drop | e-business & love! which led to the launch of the IBSA for You platform, an innovative digital solution designed to simplify interactions between the company, doctors, and patients.
The platform, developed in collaboration with Drop, addresses the growing demand for digitalization in the pharmaceutical sector by optimizing processes among the company, doctors, and patients. Its B2B area is dedicated to medical professionals, allowing them to order products online at personalized prices, easily manage orders, and benefit from express deliveries. The B2C area is designed for patients, enabling them to purchase products independently after authorization, with an intuitive shopping experience and fast delivery within 24-48 hours.
Drop, strengthening its position as a leading provider of e-commerce solutions in the pharmaceutical sector, manages the platform's entire technological and operational infrastructure. This includes transaction security, logistics with temperature-controlled warehouses, specialized customer service, and performance monitoring. The platform's success is already evident, with approximately 2000 orders processed in the first month after launch.
IBSA Italy, active in over 90 countries, continues to stand out as a global reference point in the healthcare sector thanks to advanced therapeutic solutions in the osteoarticular, dermatological, and aesthetic medicine fields. With the launch of IBSA for You, the company reinforces its commitment to digital innovation, creating a platform that simplifies the direct purchase of medical and aesthetic products for patients and facilitates order management for doctors. This initiative represents a strategic step that further strengthens IBSA's leadership, offering advanced digital solutions in response to the evolving needs of a continuously transforming market.
Engage's article
— 17 December 2024
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