Challenges and successes in Product Information Management: a guide to effective use

In a world where consumers have access to a wide range of purchasing channels, ranging from traditional eCommerce and marketplaces to social media and mobile apps, consistency and accuracy of product information becomes critical for flows that run smoothly. 

Product Information Management (PIM) has become an indispensable resource for companies seeking to effectively manage product information across all channels. In a recent white paper from Pimcore, we explored the importance of PIM in simplifying product information, improving customer experience, and increasing sales through an integrated omnichannel strategy.

The customer today is increasingly digital, even in a convenience store in front of a wooden counter: he expects a seamless shopping experience, regardless of the channel he chooses to use. This means that product information must be consistent and up-to-date across all touchpoints, be it the company website, mobile apps, social media or physical stores. If a customer encounters discrepancies or inconsistencies in product information, she may quickly lose trust in the brand and turn elsewhere for their purchases.

What are PIM solutions?

The current challenges related to product information management are multiple and complex. Product owners are often faced with a maze of processes and data to meet growing customer expectations. Manually managing product information via spreadsheets has become unmanageable, increasing the risk of errors, delays and inefficiencies. Additionally, increasing product volumes and global expansion make it even more difficult to maintain consistency and accuracy of product information across all channels.

PIM offers an effective solution to these challenges, allowing companies to centralize and efficiently manage all product information in a single platform. With PIM, companies can automate the processes of updating and distributing product information, minimizing the risk of errors and inconsistencies. Furthermore, PIM facilitates collaboration between internal and external departments, allowing control over the creation of workflows and consequently enabling  a faster response to market needs.

Current challenges related to PIM:

• Manually manage product information using spreadsheets
• Increased product volumes and global complexity
• Inconsistencies and discrepancies in product information across different channels

Advantages of PIM:

• Centralization and efficient management of product information
• Automation and granular control of information updating and distribution processes
• Facilitated collaboration between internal and external departments (validation, versioning, management of publication permissions)

If you would like to further explore the critical role of PIM in your e-commerce strategy and learn how to successfully implement a PIM solution for your business, we invite you to read the Drop & Pimcore white paper "Drowning in Product Data Complexities? Swim with PIM" . You'll find detailed guidance on best practices and strategies to maximize the value of PIM in your business.

Download it now!

— 11 April 2024