Can Whatsapp marketing really transform your online business?

Today, WhatsApp goes beyond personal interactions: it is a direct and immediate communication tool between brands and their customers. WhatsApp marketing allows companies to connect with their audience in a quick and personalised way, improving engagement and optimising the customer experience.

What is WhatsApp marketing

WhatsApp marketing leverages WhatsApp Business as a direct channel between companies and customers, offering fast and informal communication, integrated into users' daily lives without the need for additional apps. In addition to text messages, it allows multimedia content such as images, videos and documents to be sent, making it ideal for updates, promotions and customised offers.

Among the main advantages:

• High open rate (over 80%), higher than email.
• Personalised communication that improves loyalty.
• Real-time responses and automation with AI for 24/7 service.
• Low costs compared to other channels.

However, there are risks: sending excessive messages can be invasive and managing large volumes can be complex without appropriate tools. Moreover, WhatsApp offers less analytical data than other platforms.

WhatsApp is particularly effective for customer service and managing abandoned shopping carts, improving the user experience and incentivising sales with reminders or discounts.

In summary, WhatsApp marketing can improve your business, but it is crucial to use it with balance to optimise results. 
Going beyond marketing, WhatsApp can also help you with customer interaction.
It can be integrated into platforms such as Freshdesk, making customer service and communication even more efficient. WhatsApp's integration with Freshdesk allows you to manage all conversations in a single dashboard, simplifying the support team's workflow.

Here are some key benefits of the integration:

1. Centralisation of conversations: all messages received on WhatsApp are converted into tickets on Freshdesk, allowing agents to respond directly from the platform without switching between apps.
2. Automation and customised workflows: automatic responses can be set up for common requests or tickets can be routed to the appropriate agents, improving team efficiency.
3. AI and chatbots: using integrated AI agents or chatbots, you can provide 24/7 support even on WhatsApp, handling frequent requests and freeing up resources for more complex tasks.
4. Performance monitoring: Freshdesk provides analysis tools that allow you to track response times, customer satisfaction and the effectiveness of communication via WhatsApp.
5. Easy handling of large volumes: thanks to automatic ticket splitting and collaborative management of requests, even a high volume of WhatsApp messages can be handled without difficulty.

This integration allows you to offer a smooth customer experience with fast response times and efficient handling of requests, turning WhatsApp into a professional support channel.

In short, the opportunities are many and you cannot afford to ignore such an important communication channel. Contact us for a closer look at the possibilities of developing your business with WhatsApp marketing! 
 

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— 25 September 2024