Automation and artificial intelligence: the future of e-commerce

A study conducted by Forrester in cooperation with Shopware highlights how online retailers have to reinvent themselves to survive in a rapidly changing market driven by new technologies.

Darwin stated that ‘It is not the fittest who survive, but those who adapt best’. This quote is also relevant in e-commerce, where flexibility and adaptability are increasingly important characteristics. 

Adapting to thrive: why investing early in automation is crucial for e-commerce success

Companies that invest early in the automation of their business processes gain a decisive competitive advantage when facing challenges such as competitor competition and resource shortages. In this context, Shopware stands out among the leading solutions in the industry. The platform recently achieved the highest score in workflow modelling, according to the latest Forrester Wave™ report by analyst firm Forrester.

Shopware's success is due to its advanced automation tools, such as the Flow Builder and Rule Builder. 
The Rule Builder allows you to automate business processes by creating conditional rules, without requiring programming skills. 
The Flow Builder takes this a step further, automating complex workflows with customisable triggers and offering extremely precise control.

These tools optimise various operations, making e-commerce activities more efficient, sustainable and cost-effective. Whether payment, shipping, price management, customisation or promotions, Shopware makes automation accessible and profitable.

Learn more about how to integrate these solutions through this practical guide: Automation with Shopware: increase your e-commerce efficiency through concrete use cases.

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— 19 September 2024