Philosophy di Lorenzo Serafini

Philosophy di Lorenzo Serafini was founded in 1984 as a young and romantic line within the Aeffe group, one of the leaders in the Italian fashion industry. In 2014, the creative direction was handed to Lorenzo Serafini, who brought his personal touch of femininity and modernity to the brand. Philosophy di Lorenzo Serafini's collections are known for their light fabrics, delicate details, and refined silhouettes, designed for women who seek timeless elegance. With deep roots in Italian tailoring traditions, the brand blends a dreamy aesthetic with contemporary style, embodying the essence of made-in-Italy fashion.

Drop supports Philosophy di Lorenzo Serafini in optimizing their e-commerce, beginning with replatforming on Shopify Plus to deliver a seamless experience that upholds the brand’s standards. As Merchant of Record, Drop manages transactions and operations, ensuring continuous integration, high performance, and dedicated customer care.

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