Framesi

Framesi was founded in Italy in 1945, establishing itself as a pioneering company in the creation of professional hair care products. From its earliest days, Framesi earned the trust of hairstylists through consistent quality and innovation, becoming a reference point in the industry. Over the years, the brand has expanded its offerings, blending advanced technology with creativity to meet the evolving needs of hair style and care. Today, Framesi is an international brand, dedicated to inspiring professionals worldwide with a vision that values authentic beauty and professional style.

The collaboration between Drop and Framesi arises from the need to expand the brand beyond the confines of beauty salons, creating a B2C e-commerce site aimed at end consumers. As Merchant of Record, Drop not only ensures a secure and high-performing purchasing platform but also provides strategic performance marketing services designed to increase visibility and actively engage customers, maximizing the brand's growth opportunities in the online space.

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